Okhtein Launches Dubai Store Ahead of Saudi Expansion

In a significant move for the fashion industry in the Middle East, the Egyptian luxury label Okhtein has officially launched its first store in Dubai. This marks a pivotal moment for the brand, which has garnered attention from global celebrities such as Beyonce, Halle Berry, and Gigi Hadid. The opening of this outlet is not just a milestone for Okhtein, but also a reflection of the growing demand for luxury fashion in the Gulf region.

Founded by sisters Aya and Mounaz Abdel Raouf, Okhtein is renowned for its unique blend of Middle Eastern artistry and contemporary fashion. The brand aims to empower local artisans and promote traditional craftsmanship, making each piece not only a fashion statement but also a story of cultural heritage. With the new store in Dubai, Okhtein is set to showcase its exquisite collections, which include beautifully crafted handbags, clothing, and accessories.

The Dubai store serves as a strategic entry point for Okhtein into the Gulf market, with plans to expand further into Saudi Arabia by 2025. This expansion is expected to tap into the affluent consumer base in the region, where luxury shopping is a popular pastime. The sisters have expressed their excitement about this venture, emphasizing their commitment to bringing a piece of Egypt to the Gulf while supporting local artisans.

As the fashion landscape continues to evolve, brands like Okhtein are paving the way for a new era of luxury that values sustainability and cultural authenticity. The opening of the Dubai store not only enhances the shopping experience for consumers but also highlights the importance of supporting local craftsmanship in a globalized world.

Okhtein's expansion into Dubai is a promising development for both the brand and the region's luxury market. As consumers increasingly seek unique and meaningful fashion choices, Okhtein stands out as a beacon of creativity and cultural pride. This launch is not just about selling products; it is about telling a story and fostering a connection between the past and the present, making it a noteworthy addition to the vibrant fashion scene in the Middle East.