DawnMedia And Unilever Launch Breathe Pakistan Climate Initiative

In recent years, climate change has emerged as one of the most pressing issues facing the world, and Pakistan is no exception. With its unique geographical features and diverse ecosystems, the country is particularly vulnerable to the adverse effects of climate change. From devastating floods to severe air pollution, the impacts are felt by millions of citizens. Recognizing the urgent need for action, DawnMedia has partnered with Unilever Pakistan to launch the ‘Breathe Pakistan’ initiative, aimed at promoting environmental sustainability and raising awareness about climate change.

The ‘Breathe Pakistan’ initiative was officially launched in October 2023, with the goal of mobilizing citizens to adopt sustainable practices in their daily lives. This strategic collaboration between DawnMedia and Unilever Pakistan is designed to tackle environmental challenges head-on. A recent statement from DawnMedia emphasized that this partnership is a significant step towards achieving collective goals in climate advocacy and ecological preservation.

As part of the campaign, a variety of initiatives will be rolled out, including tree plantation drives, public awareness campaigns, and collaborations with local and corporate entities. These efforts aim to instill a sense of climate responsibility among citizens, encouraging them to take action in their communities. The statement highlighted that DawnMedia’s extensive traditional and digital platforms will play a crucial role in disseminating the message of sustainability and environmental stewardship.

Unilever Chairman Amir Paracha expressed his enthusiasm for the collaboration, describing it as “a very heartening step.” He noted that both organizations are committed to addressing the adverse effects of climate change, which have manifested in various forms, including floods and severe smog that has plagued cities like Lahore. Paracha stated, “From this platform, Unilever will create awareness and discuss action plans on how to address these challenging issues at hand.”

Looking ahead, the DawnMedia Breathe Pakistan platform is set to outline a concrete plan aimed at fostering a better environment for future generations. This initiative aligns with DawnMedia’s long-standing commitment to promoting social and environmental causes, further solidifying its role as a leader in advocating for a sustainable future.

Pakistan has been identified as one of the countries with the highest disaster risk, according to the World Risk Index 2024 report. A World Bank report from December 2022 revealed that a staggering eight out of ten people in Pakistan are concerned about the impacts of climate change. The report, titled Climate Silence in Pakistan, highlighted the profound effects of climate change on the country, including altered weather patterns and catastrophic floods. The unprecedented floods of 2022 alone claimed 1,700 lives and affected 33 million people, serving as a stark reminder of the urgent need for action.

The partnership between DawnMedia and Unilever Pakistan for the ‘Breathe Pakistan’ initiative represents a significant step towards addressing the critical issue of climate change in the country. By raising awareness and promoting sustainable practices, this collaboration aims to empower citizens to take action and contribute to a healthier environment. As we move forward, it is essential for individuals, communities, and organizations to unite in the fight against climate change, ensuring a sustainable future for generations to come.