Taj Soda: A Legacy of Tradition and Taste

Located in the heart of Peshawar's historic Qissa Khwani bazaar, Taj Soda stands as a testament to tradition and taste. Established in 1936 by Taj Muhammad, this iconic soft drink outlet has been serving customers for nearly 90 years, making it the oldest carbonated drink outlet in Pakistan.

Stepping into Taj Soda, visitors are transported back in time, greeted by the nostalgic sounds of glass bottles clinking and brass lids pop-opening. The walls adorned with pictures depicting the city's rich history add to the charm of the place.

Run by Taj Muhammad's grandson, Waqas Hussain, Taj Soda offers a variety of flavors including raspberry, blueberry, pomegranate, and mint. Customers flock to the outlet from April to September to enjoy these refreshing drinks, with a simple carbonated drink priced at Rs50 and those with milk at Rs80.

Despite the seasonal fluctuations in demand, Taj Soda remains a beloved establishment in Peshawar, cherished for its legacy and commitment to quality. Usman Khan, a local resident, brought his friends to Taj Soda to introduce them to this historic gem, highlighting its significance as a cultural landmark.

For Waqas Hussain, Taj Soda is more than just a business; it's a tribute to his father and grandfather. Upholding their legacy and maintaining the trust of their loyal customers is paramount, ensuring that Taj Soda continues to thrive as a symbol of tradition and excellence.

Taj Soda's enduring presence in Peshawar is a testament to the power of heritage and taste. As the oldest soft drink outlet in Pakistan, it continues to captivate visitors with its timeless charm and flavorful offerings, embodying a legacy that transcends generations.