Thursday, July 4, 2024 05:37 PM
Aramco and FIFA Forge Global Sports Partnership
- Aramco becomes FIFA's Major Worldwide Partner in energy category
- Partnership includes sponsorship for 2026 Men's and Women's World Cups
- Aramco and FIFA aim to promote football and community development globally
Image Credits: Football Business JournalSaudi Arabia's Aramco and FIFA announce a significant sponsorship agreement until 2027, aiming to promote football globally and drive positive community development through sports.
Saudi Arabia's state oil giant Aramco and FIFA have announced a significant sponsorship agreement that will run until the end of 2027. This partnership marks a major investment by Saudi Arabia in global sports, following their confirmation as the sole bidder for the 2034 World Cup.
Under the agreement, Aramco will serve as FIFA's Major Worldwide Partner exclusively in the energy category. The deal includes sponsorship rights for various events, including the 2026 Men's World Cup and the subsequent Women's World Cup.
FIFA President Gianni Infantino expressed his delight at welcoming Aramco to FIFA's family of global partners. He highlighted that this partnership will support the successful delivery of FIFA's flagship tournaments over the next four years and enhance the organization's ability to assist its 211 member associations worldwide.
Aramco CEO Amin H. Nasser emphasized the company's commitment to football development and leveraging the power of sport to create a positive impact globally. Nasser stated that the partnership with FIFA aligns with Aramco's goal of fostering vibrant communities and supporting sports as a platform for growth.
In conclusion, the collaboration between Aramco and FIFA signifies a significant step towards promoting football on a global scale and underscores the importance of sports in driving positive change and community development.
