Riyadh Season Sponsors Al-Hilal's New TV Channel on DAZN

In a significant development for sports broadcasting in Saudi Arabia, Riyadh Season has announced its sponsorship of Al-Hilal’s upcoming television channel. This channel will be launched on the global sports and entertainment streaming platform DAZN, which is known for its extensive reach and diverse content. The chairperson of Saudi Arabia’s General Entertainment Authority, Turki Alalshikh, made this announcement, highlighting the importance of this partnership for both Al-Hilal and its fans.

The agreement between Riyadh Season and Al-Hilal aims to enhance the club's visibility on the international stage. Alalshikh emphasized that the new channel will provide exclusive programming, including interviews, daily training reports, and coverage of friendly matches. This initiative is expected to not only broaden Al-Hilal’s audience from Japan to the United States but also generate substantial revenue through commercial advertising and direct contracts.

Alalshikh further noted, "DAZN is now also looking into sponsoring Al-Hilal, which is no surprise given Fahad bin Nafel’s success as one of the most accomplished club presidents globally." This statement underscores the growing recognition of Al-Hilal as a powerhouse in the football world. The partnership is poised to benefit not just the club but also Saudi fans living abroad, as well as the broader Arab and global fanbase.

He remarked, "We don’t have specialized channels similar to international club channels, so this is a great opportunity to achieve that, especially with a global partner focused on success." This sentiment reflects the ambition of Saudi Arabia to elevate its sports broadcasting landscape, particularly in football, which has a massive following.

Alalshikh expressed confidence that the fanbase subscribing to the platform could reach up to 2 million people, indicating a strong potential for engagement. He also mentioned that similar opportunities are available to all Saudi teams, inviting any club interested in collaborating with DAZN through Riyadh Season to come forward.

The agreement was formalized in London by bin Nafel and Kacy Grine, the president of DAZN for the Middle East and North Africa. Grine stated, "We are proud to work with Al-Hilal, one of the biggest clubs in the world, and with Riyadh Season, which has become a global symbol of entertainment and sports." This partnership is expected to offer Al-Hilal fans a unique experience and tell inspiring stories about a club that continues to make history.

As the channel gears up for its launch before the end of the year, it promises to be a game-changer for Al-Hilal and its supporters. With Al-Hilal being the reigning Saudi Pro League champions and the most decorated club in the country, this initiative not only highlights the club's achievements but also sets a precedent for future sports broadcasting in the region. The collaboration between Riyadh Season and DAZN could very well pave the way for a new era in sports entertainment, making it an exciting time for fans and stakeholders alike.