Saturday, November 16, 2024 08:43 PM
Audiokinetic's Wwise Automotive revolutionizes in-car audio in CHANGAN's NEVO E07, enhancing user experience and safety.
In the rapidly evolving world of automotive technology, the integration of advanced audio systems has become a key focus for manufacturers. As vehicles transform into mobile entertainment hubs, the demand for immersive in-car audio experiences has surged. Audiokinetic, a leader in interactive audio solutions, has stepped up to the plate with its innovative product, Wwise Automotive. This interactive audio engine is designed specifically for car manufacturers, and it has played a crucial role in enhancing the audio experience in CHANGAN's new NEVO E07 electric vehicle.
The NEVO E07 represents a significant leap forward in automotive design, and the collaboration with Audiokinetic has streamlined the entire process from prototyping to production. By utilizing Wwise Automotive, CHANGAN has set a new standard for in-car audio, creating an environment that is not only interactive but also immersive. François Thibault, the Senior Director of Innovation at Audiokinetic, highlighted the impact of Wwise by stating, "Changan used Wwise to effectively unleash the full potential of interactive spatial audio. This provides informative and intuitive user experiences, as well as creative ways to consume innovative entertainment audio content within the vehicle."
One of the standout features of Wwise Automotive is its seamless integration with the digital instrument cluster and the Android in-vehicle infotainment platform. This integration empowers automotive sound designers, allowing them to work more efficiently and creatively. They can design, iterate, and implement audio features independently, without needing constant engineering support. Martin H. Klein, the CEO of Audiokinetic, expressed his enthusiasm for this collaboration, saying, "We are delighted to see Wwise Automotive elevate the in-car audio experience in Changan's NEVO E07 and allow their team to creatively bring a whole new dimension to automotive audio design."
The benefits of this advanced audio system extend beyond just entertainment. By enhancing the user experience, Wwise Automotive also contributes to improved safety for both drivers and pedestrians. The audio branding of the NEVO E07 is not just about sound; it is about creating a holistic experience that resonates with users on multiple levels.
Audiokinetic, a part of the Sony Group, is renowned for its cross-platform audio solutions, which are widely used in interactive media and gaming. Their middleware solutions, including the award-winning Wwise® and SoundSeed®, have set new benchmarks in the industry. With Wwise Automotive, they are revolutionizing the way automotive audio is designed and implemented, providing engineers with the tools they need to create immersive and branded audio experiences.
The partnership between Audiokinetic and CHANGAN in developing the NEVO E07 showcases the future of in-car audio. As vehicles continue to evolve into sophisticated entertainment systems, the importance of high-quality, interactive audio cannot be overstated. Wwise Automotive not only enhances the driving experience but also sets a precedent for what consumers can expect from their vehicles in the years to come. The integration of such advanced technology is a testament to the innovative spirit of the automotive industry, promising exciting developments for drivers and passengers alike.