Globe Telecom and Meralco Win 2024 ASEAN Innovation Award for AI Advancements

In a significant achievement for the Philippines, Globe Telecom and Meralco have been recognized for their innovative contributions to customer service and technology at the 2024 ASEAN Enterprise Innovation Award. This prestigious event, held on September 17-18 at the City of Dreams in Manila, highlighted the growing importance of artificial intelligence (AI) and machine learning (ML) in enhancing customer experiences across Southeast Asia. With over 40% of submissions incorporating AI or ML, it is clear that businesses in the region are eager to leverage these technologies to improve their services.

Globe Telecom was awarded in the Data and AI category for its Next Best Offer (NBO) platform, which utilizes an AI-powered machine learning engine to personalize marketing campaigns. This innovative platform analyzes various customer behavior attributes to deliver tailored messages at the right time and through the right channels. The results have been impressive, with a 304% increase in efficiency for retention campaigns and a 317% boost in offer take-up for grow/upsell campaigns. Globe's commitment to customer-centric digital transformation has solidified its position as a leader in the Philippine telecommunications sector, boasting a market capitalization of USD 5.75 billion and over 54.7 million mobile subscribers.

On the other hand, Meralco, the largest private electric distribution company in the Philippines, received recognition in the Open category for its Certified by Meralco (CBM) platform. This platform aims to enhance the service application experience for customers by streamlining processes. Since its launch, 94% of service requests were initiated by CBM contractors, with an average processing time of just 11.7 days, well below the Service Level Agreement of 18 days. Meralco's dedication to providing reliable energy while pursuing renewable energy goals is evident, as the company celebrates 121 years of service in 2024 and holds a market capitalization of USD 8.17 billion.

The ASEAN Innovation Business Platform (AIBP) serves as a vital resource for organizations in Southeast Asia, fostering growth and innovation. With a network of over 30,000 stakeholders, AIBP is committed to creating value-adding information that helps businesses make transformative impacts. The recognition of Globe and Meralco at this event not only underscores their achievements but also sets a benchmark for other companies in the region to follow.

As technology continues to evolve, the integration of AI and ML into business operations will likely become even more critical. Companies that embrace these advancements will not only enhance their customer service but also drive efficiency and growth. The success of Globe and Meralco serves as an inspiring example for other organizations looking to innovate and improve their service delivery in an increasingly digital world.