Rampur Distillery Celebrates Diwali in Times Square, NYC

Diwali, the festival of lights, is a time of joy, unity, and new beginnings celebrated by millions around the world. This year, Rampur Distillery has taken the festivities to a whole new level by lighting up Times Square in New York City. The vibrant display not only marks the celebration of Diwali 2024 but also highlights Rampur's commitment to sharing its rich heritage and exceptional whisky with a global audience.

Mr. Sanjeev Banga, the President of International Business at Radico Khaitan, expressed the distillery's excitement, stating, "Happy Diwali from all of us at Rampur Distillery! This festival symbolizes light, unity, and new beginnings. As we celebrate, we're proud to showcase our award-winning Rampur Indian Single Malt Whisky and introduce our Jugalbandi collection series, featuring Jugalbandi #5 and #6 expressions, set to launch in the United States in 2025." This statement reflects the distillery's dedication to expanding its global presence while embracing the spirit of Diwali.

Since its entry into the global whisky market in 2016, Rampur Distillery has made a name for itself with its flagship Rampur Select Indian Single Malt Whisky. Known for its rich flavor profile and exceptional craftsmanship, this whisky quickly gained attention and accolades. As Diwali 2024 approaches, Rampur proudly celebrates its award-winning Rampur Asava, which was honored as the Best World Whisky 2023 by the John Barleycorn Awards. This recognition is a testament to Rampur's commitment to innovation and excellence in whisky-making.

In addition to its award-winning products, Rampur Distillery has expanded its luxury portfolio, offering a range of premium expressions crafted with meticulous attention to detail. Each expression showcases unique flavor profiles that reflect the artistry of Indian whisky-making. The latest addition, Rampur Barrel Blush, continues to blend traditional techniques with modern influences, appealing to whisky enthusiasts and connoisseurs worldwide.

Mr. Kunal Madan, Vice President of International Business at Radico Khaitan, shared his enthusiasm for the festive season, saying, "Happy Diwali! We are thrilled to celebrate this festive season with everyone. Alongside our award-winning products, we're excited to share the news that we have recently launched Rampur Barrel Blush, our new expression that embodies the spirit of Diwali through its celebration of new beginnings and rich heritage. Just as Diwali signifies renewal and joy, this whisky invites you to share special moments with loved ones. Its intricate flavors complement the warmth of the season, making it a lovely choice to toast to prosperity and cherished memories. Cheers to family, festivities, and the joy of togetherness!"

As we celebrate Diwali, it is essential to remember the values that this festival represents. It is a time to come together with family and friends, to share joy, and to create lasting memories. Rampur Distillery's efforts to celebrate this occasion in a prominent location like Times Square not only showcases their products but also emphasizes the importance of cultural exchange and unity. So, as you raise a glass of Rampur whisky this Diwali, remember to cherish the moments spent with loved ones and embrace the spirit of renewal and joy that this festival brings.