Big C Partners with Vpon to Transform Tourist Shopping Experience

In an exciting development for the tourism and retail sectors, Big C has embarked on a significant global digital transformation journey, with China being the first stop on this ambitious path. The company has appointed Vpon as its global tourist activation consultant, marking a strategic move to enhance the shopping experience for tourists. This partnership aims to leverage advanced technology and data analytics to create a more engaging and personalized shopping environment.

Vpon AI Big Data Group stands out as a leader in the big data industry, specializing in mobile data solutions powered by artificial intelligence. With a vast repository of data collected from 900 million mobile devices and a staggering daily processing rate of 21 billion transborder data points, Vpon is well-equipped to provide comprehensive data and AI solutions. These solutions encompass a wide range of services, including data analytics, corporate digitalization, brand awareness initiatives, and cross-border marketing strategies.

The collaboration between Big C and Vpon is set to revolutionize how tourists interact with brands while shopping. By utilizing Vpon's extensive data resources, Big C aims to enhance brand visibility and generate leads effectively. This is particularly crucial in today's competitive market, where understanding consumer behavior and preferences can make all the difference.

Moreover, Vpon's commitment to data security is evident through its attainment of ISO 27001 and ISO 27701 certifications from the British Standard Institution (BSI). These certifications underscore Vpon's dedication to maintaining high standards in information security and privacy management, which is essential in building trust with clients and consumers alike.

As the partnership unfolds, it is expected to bring about innovative solutions that not only benefit tourists but also empower businesses to thrive in a digital-first world. The integration of AI and big data into the shopping experience could lead to more tailored offerings, ensuring that tourists find exactly what they are looking for, thus enhancing their overall experience.

The collaboration between Big C and Vpon represents a significant step forward in the evolution of tourist shopping experiences. By harnessing the power of data and technology, this partnership is poised to set new standards in the retail industry, making shopping more enjoyable and efficient for travelers. As we look to the future, it will be fascinating to see how this initiative unfolds and the impact it will have on both tourists and businesses alike.