Mashreq's Climb2Change Initiative: A Milestone in Climate Action

In a remarkable effort to combat climate change, Mashreq, a prominent financial institution in the MENA region, has successfully completed its mountain clean-up expedition in Pakistan. This initiative, known as Climb2Change, is part of Mashreq's global mission to scale and clean up 14 of the world's highest mountains. The goal is to reach seven peaks and the base camps of the remaining seven mountains, all while promoting environmental awareness and sustainability.

The expedition, which lasted for 50 days, was led by renowned climbers Maria Conceicao and Naila Kiani. Their team worked tirelessly to clean up 16 mountain sites, including the iconic K2 and Broad Peak base camps, as well as Goro2 and Concordia. This effort was crucial in addressing the pressing issue of waste accumulation in these fragile ecosystems, which are often overlooked.

During their mission, the team collected an impressive 4,646 kilograms of waste, directly benefiting 112 local residents. One of the standout moments of the expedition was the clean-up conducted at Camp 3 on K2, situated at a staggering 23,800 feet above sea level. This clean-up is considered one of the highest ever recorded, showcasing the team's dedication to restoring the natural beauty of these majestic mountains.

Seven employees from Mashreq Pakistan, along with members from the Mashreq Global Network and Financial Institutions, joined the Climb2Change team. They contributed 180 hours to waste cleanup efforts in Skardu and Kharphocho Fort after receiving essential training in waste management principles. This collaboration not only highlights the importance of teamwork but also emphasizes the role of local communities in environmental conservation.

The expedition aligns with several United Nations Sustainable Development Goals (SDGs), including Good Health and Well-being, Gender Equality, Decent Work and Economic Growth, Sustainable Cities and Communities, Climate Action, Life Below Water, Life On Land, and Partnerships for the Goals. By addressing these goals, Mashreq is making a meaningful impact on both local and global scales.

Throughout the climb, Mashreq shared updates on their progress via social media, which were amplified by partners and influential netizens. This outreach sparked global conversations about climate change, achieving an astounding 842 million impressions, 399 million views, and 90 million engagements. Such engagement demonstrates the power of social media in raising awareness and fostering discussions around critical environmental issues.

As we reflect on the achievements of the Climb2Change initiative, it is clear that collective action is essential in the fight against climate change. Each of us can contribute to a greener future, whether through individual efforts or by supporting initiatives like Mashreq's. Together, we can make a difference and ensure that our planet remains a beautiful and sustainable place for future generations. So, why not join the movement? Start your own #Climb2Change today and help us find a greener way to rise every day.