SurplusGLOBAL Unveils New Identity Focused on Sustainability

SurplusGLOBAL, a key player in the legacy semiconductor equipment industry, has recently introduced a fresh corporate identity with the impactful slogan, 'We Save the World with Legacy Semiconductor Equipment & Parts!' This rebranding initiative showcases the company's commitment to providing sustainable solutions to the semiconductor industry.

Founded in 2000, SurplusGLOBAL has supplied over 60,000 units of legacy semiconductor equipment to more than 6,000 customers globally. The new corporate identity emphasizes environmental conservation and economic value creation through the recycling of legacy semiconductor equipment and parts.

The company's updated visual identity integrates the concept of resource recycling with the symbolic essence of the semiconductor industry. The elliptical shape in the logo signifies the recycling cycle, while the small triangle represents the continuous evolution of semiconductor technology.

CEO Bruce Kim highlighted SurplusGLOBAL's strategic direction, focusing on sustainability and expanding services to include refurbishment, manufacturing, and distribution of parts. This move aims to enhance customer solutions and establish a global platform for legacy equipment and parts.

The introduction of SurplusGLOBAL's legacy parts business is set to strengthen the fragile legacy semiconductor equipment supply chain by facilitating the distribution of these essential yet outdated parts.

SurplusGLOBAL's rebranding and renewed focus on sustainability mark a significant step towards promoting a circular economy in the semiconductor sector. By emphasizing the recycling and reuse of legacy equipment and parts, the company is not only contributing to environmental conservation but also enhancing economic value for its customers and the industry as a whole.