Brat Named Collins Word of the Year 2024

In a remarkable turn of events, the word "brat" has been officially named the Collins Word of the Year for 2024. This decision comes after the term was redefined by popular singer Charli XCX and embraced by supporters of U.S. presidential candidate Kamala Harris. Originally, the word "brat" referred to a badly-behaved child, but it has now evolved to signify a more confident, independent, and hedonistic attitude.

Collins Dictionary highlighted that the term gained significant traction following the release of Charli XCX's sixth album, aptly titled "Brat." The album not only achieved commercial success but also sparked a cultural movement, with the phrase "brat summer" emerging as a lifestyle and aesthetic embraced by many. According to Collins, "brat" has become one of the most discussed words of 2024, showcasing its impact on contemporary culture.

Charli XCX, whose real name is Charlotte Emma Aitchison, described the typical "brat girl" as someone who is "a little messy and likes to party and maybe says some dumb things sometimes, who feels herself, but then also maybe has a breakdown, but kind of parties through it." This description resonates with many young people today, who often find themselves navigating the complexities of life while trying to maintain a carefree attitude.

The influence of this term extended beyond music, as Charli XCX tweeted in July that "Kamala IS brat," referring to Vice President Kamala Harris. This tweet prompted Harris to feature Charli's song "365" in one of her TikTok videos, further solidifying the connection between the pop culture phenomenon and political discourse. Additionally, Harris's campaign account adopted a lime green photo reminiscent of the "Brat" album cover, showcasing the blending of music and politics in today's society.

Charli XCX's album not only topped the charts in the UK but also reached number three in the United States, proving that the word "brat" has transcended its original meaning to become a symbol of empowerment and self-expression. As we move forward into 2024, it is clear that language continues to evolve, reflecting the changing attitudes and values of society.

The recognition of "brat" as the Collins Word of the Year serves as a reminder of how culture, music, and politics intertwine in our daily lives. It highlights the power of language to shape our identities and the way we express ourselves. As we embrace new words and their meanings, we also embrace the diverse experiences that come with them, making our world a richer place.