Gigi Hadid Launches Cashmere Store in Seoul

Gigi Hadid, the renowned supermodel, has recently made headlines with the grand opening of her cashmere store, Guest In Residence, in Seoul, South Korea. This exciting venture marks a significant step in Hadid's journey as a businesswoman, showcasing her passion for fashion and luxury knitwear. The store opened its doors on November 4, 2024, and is already creating a buzz in the fashion world.

At the opening event, Gigi Hadid made a striking appearance, wearing a stylish brown furry coat paired with straight-cut black jeans. Her choice of attire not only highlighted her fashion sense but also set the tone for the luxurious experience her brand aims to provide. Completing her look, she opted for chic black loafers, proving that comfort and style can go hand in hand.

Guest In Residence is not just any cashmere store; it represents Hadid's vision of creating high-quality, luxurious knitwear that resonates with warmth and nostalgia. Back in August, the brand unveiled its fall 2024 collection, featuring prices that range from $450 to $1,000. Gigi described the collection as one that "is meant to evoke warm memories of winter family vacations and the feeling of escapism that comes with them." This sentiment reflects her desire to connect with customers on a personal level, reminding them of cherished moments spent with loved ones.

In her own words, Gigi elaborated on the inspiration behind the designs, stating, "The designs are inspired by colorful train and bus seats from past adventures, that rad plaid shirt your dad gave you on a camping trip, and that cozy sweater your mom rocked on the slopes." Such thoughtful details not only enhance the appeal of her collection but also create a narrative that customers can relate to.

This new store in Seoul is not Gigi's first foray into the fashion industry. She initially launched her clothing brand, also named Guest In Residence, in Soho, New York, back in 2022. The brand has since gained popularity for its cashmere pieces, which include slim-fit joggers, hoodies, tanks, scarves, and beanies. Gigi's commitment to quality and style has undoubtedly set her apart in the competitive world of fashion.

As Gigi Hadid continues to expand her brand, it is clear that her passion for fashion goes beyond mere aesthetics. She aims to create pieces that resonate with people, evoking memories and emotions. For those interested in luxury knitwear, Guest In Residence offers a unique blend of style, comfort, and nostalgia, making it a must-visit destination for fashion enthusiasts in Seoul and beyond.