Pulse Candy Launches #ScreamForPulse Contest for National Candy Day

In a delightful celebration of National Candy Day, Pulse Candy, a prominent brand under the Dharampal Satyapal Group (DS Group), has introduced an exciting new experience for candy enthusiasts. This year, the brand is launching the #ScreamForPulse contest, which invites participants from across the nation to engage in a fun and interactive digital challenge. The contest is hosted on a specially designed microsite, making it easily accessible for all candy lovers.

The #ScreamForPulse contest is not just any ordinary game; it combines the thrill of gaming with the joy of candy. Participants will use the volume of their voices to control an on-screen character that jumps to collect Pulse candies. The louder and more enthusiastic the scream, the higher the character jumps, creating a unique blend of skill and excitement. Players with the highest scores will have the chance to win fantastic prizes, adding an extra layer of motivation to the competition.

Arvind Kumar, the General Manager of Marketing for Confectionery at DS Group, expressed his enthusiasm for the campaign, stating, "Pulse Candy has always been about pushing boundaries in experience for the consumer, and this game brings that spirit to life. This year, we are bringing in the fun of gaming to our youthful audience with the launch of the #ScreamForPulse contest." He emphasized the brand's aim to enhance the joy and energy that Candy Day represents, encouraging fans to actively participate in this engaging game.

The contest is designed to be vibrant and interactive, allowing users to play the game on their mobile devices. Participants can challenge their friends and share their scores on social media, fostering a sense of community and excitement around the event. The microsite not only serves as a platform for the game but also offers opportunities for participants to win exciting prizes, making it a truly rewarding experience.

Since its launch in 2015, Pass Pass Pulse has established itself as the leading hard-boiled candy brand in India, maintaining its top position for eight consecutive years. This success is a testament to the brand's commitment to quality and innovation in the confectionery market.

The DS Group, founded in 1929, is a multi-business corporation with a diverse portfolio that includes food and beverage, confectionery, mouth fresheners, hospitality, and more. The group is dedicated to giving back to society and protecting the environment, as evidenced by its LEED Platinum certification for its headquarters.

The #ScreamForPulse contest is not just a celebration of candy; it is an invitation for everyone to join in the fun and excitement of National Candy Day. By combining gaming with the joy of candy, Pulse Candy is creating a memorable experience that resonates with its audience. So, gather your friends, let out your loudest scream, and join the fun—after all, who doesn’t love a little friendly competition over candy?