Miyavi Appointed Creative Director of Donner Music

In a significant development for the music industry, renowned guitarist MIYAVI has been appointed as the Creative Director of Donner Music, a brand known for its innovative musical instruments. This announcement was made during the 2024 Music China expo held on October 11th, 2024. Starting from October 2024, MIYAVI will oversee the design and creative direction of various product lines at Donner, marking a new chapter for both the artist and the brand.

MIYAVI, often referred to as the "Samurai Guitarist," has made a name for himself over the past two decades by pushing the boundaries of music, film, and fashion. His unique guitar playing style has captivated audiences worldwide, and his appointment as Creative Director is a testament to his visionary approach. Donner Music, recognized for its commitment to music technology, aims to enhance its brand values of innovation, exploration, and discovery through this collaboration.

During the announcement, MIYAVI shared his personal connection to the guitar, stating, "When I was young, the guitar was a weapon to conquer the obstacles in my life. Now, it is a bridge between me and the world, allowing me to deliver my messages and express myself and my feelings." This sentiment highlights the profound impact that music can have on an individual’s life, serving as a medium for self-expression and connection.

MIYAVI emphasized that his role is not just about technical skills but about the emotional connection one has with their instrument. He remarked, "It doesn't have to be a guitar; it could be a keyboard, a pedal, a microphone, or a drum set. We use these instruments to express ourselves freely." This perspective underscores the importance of creativity and personal expression in music, which is central to Donner's mission.

Furthermore, MIYAVI expressed his excitement about the possibilities that lie ahead with Donner. He stated, "With Donner, there are many possibilities for me. The most exciting part is freedom. We can create something not only like a guitar or a pedal, but also something entirely different, as if it came from another planet." This vision of limitless creativity is what many artists strive for, and MIYAVI's leadership is expected to inspire innovation within the company.

Yiming Wen, Donner's VP of Brand Marketing, also shared his enthusiasm about MIYAVI's appointment, saying, "I am thrilled to welcome MIYAVI back as our new Creative Director, following our successful collaborations at the 2023 Music China and in 2024 for Donner. His innovative vision, extending beyond music, is sure to guide Donner into an exciting new era." This collaboration is anticipated to bring fresh ideas and products to the market, appealing to both musicians and music enthusiasts alike.

MIYAVI's appointment as Creative Director of Donner Music is not just a career milestone for the artist but also a promising development for the music industry. His unique insights and creative vision are expected to lead to groundbreaking innovations in musical instruments. As MIYAVI embarks on this new journey, it will be fascinating to see how his artistic approach influences the future of Donner Music and inspires musicians around the world.