WHO Empowers Youth Against Tobacco Industry Influence

World No Tobacco Day, established by the World Health Organization (WHO) in 1987, serves as a global platform to raise awareness about the dangers of tobacco use and the associated health risks. Originally known as 'World No-Smoking Day,' this annual event, now observed on May 31, aims to educate individuals about the harmful effects of tobacco consumption and the strategies employed by the tobacco industry.

The focus of World No Tobacco Day 2024 is on empowering young people worldwide to advocate for protection against aggressive tobacco marketing. The tobacco industry targets youth to create long-term customers, leading to increased addiction rates. With approximately 37 million young individuals aged 13-15 consuming tobacco globally, the need to safeguard the youth from manipulative marketing tactics is more crucial than ever.

The theme for this year's World No Tobacco Day, 'Protecting Children from Tobacco Industry Interference,' underscores the importance of shielding young individuals from the harmful influences of the tobacco sector. In countries like Pakistan, where a significant number of young people initiate smoking habits daily, stringent measures are essential to combat the pervasive impact of the tobacco industry.

Efforts by the Tobacco Control Cell at the Ministry of National Health Services, Regulations, and Coordination, along with provincial tobacco control cells, are ongoing to address tobacco use. However, comprehensive actions, including plain packaging, banning flavored tobacco products, imposing higher taxes, launching awareness campaigns, providing cessation services, and enforcing strict tobacco control laws, are imperative to protect children from smoking and ensure a healthier future for all citizens.

World No Tobacco Day 2024 highlights the urgent need to safeguard young people from the harmful influences of the tobacco industry. By implementing stringent regulations and awareness campaigns, governments can protect the youth from the dangers of tobacco use and promote a healthier society for future generations.