Saudi Women's Football: Empowerment and Progress

Women in Saudi Arabia are making significant strides in the football industry, with 1,100 female players registered with Saudi clubs, three regional training centers, and four national teams. The Women’s Football Department is actively promoting grassroots development through local competitions like the Premier League, reflecting the country's commitment to diversity and inclusion goals.

Under Vision 2030, the Ministry of Sports has reported a 150% increase in women's participation since 2015, signaling a transformative shift in the nation. The recent Premier League season concluded with Al-Nassr clinching the championship, marking a celebratory moment for the football community.

At the 2024 Hiwar event, key figures in the industry highlighted the progress of women in football, emphasizing the importance of inclusion and empowerment. Star player Sara Khalid shared her journey of representing the national team internationally and leading the way for aspiring female athletes.

Coaches like Kelly Lindsey have played a crucial role in advancing women's football in Saudi Arabia, focusing on creating a balanced team environment that integrates physical training, cultural understanding, and family values. The significant investment of SR49.9 million ($13 million) by the SAFF into women's football programs underscores the country's commitment to supporting female athletes.

PepsiCo's sponsorship of the Saudi Women’s Premier League further demonstrates a commitment to diversity and inclusion, aligning with the Saudi 2030 Vision. By providing opportunities for Saudi women to pursue their dreams in various fields, including sports, the initiative aims to empower and uplift women across the country.