YouTube introduces @Handles and Shopping Insights for Creators

YouTube has recently rolled out a new feature called @Handles in 75 languages, enhancing the way creators interact with their audience globally. Launched in 2022, @Handles allow creators to personalize their channel listings, making it easier for viewers to access their content seamlessly. This feature enables creators to choose a unique handle in their preferred language, visible on YouTube, Shorts, and in comments, enhancing their public identity.

@Handles are unique URLs specific to each channel, offering direct access to content, similar to social media platforms like Twitter, TikTok, and Instagram. By expanding @Handles to support more languages, YouTube aims to empower creators to establish a more personalized presence and effectively engage with their audience.

In addition to @Handles, YouTube has introduced a new feature in YouTube Studio to provide creators with insights into their shopping performance. The 'YouTube Shopping Card' now showcases top products in channel stores and links to a 'Shopping Hub' for detailed information. This feature benefits affiliate creators by offering access to their latest results and top affiliate deals, allowing them to track product performance within the app and understand the impact of shopping elements on their overall YouTube metrics.

This new shopping information display is available to all creators with stores or those participating in affiliate programs, enhancing their understanding of their audience's shopping behavior.

With the introduction of @Handles in multiple languages and the new shopping insights feature, YouTube continues to provide creators with tools to enhance their presence and engagement on the platform. These features not only offer customization options and branding opportunities but also empower creators to make informed decisions about their content and audience interactions. Creators can now connect with their viewers more effectively and optimize their content strategy based on valuable insights provided by YouTube.