Saudi Arabia's ASFAR to Launch New Tourist Destinations by 2025

Saudi Arabia is on the brink of a significant transformation in its tourism sector, with plans to unveil new tourist destinations by 2025. The Public Investment Fund subsidiary, ASFAR, is leading this initiative, aiming to diversify the Kingdom's economy and enhance its appeal as a travel destination. This move aligns with Saudi Arabia's Vision 2030, which seeks to reduce the country's reliance on oil revenues and promote economic growth through various sectors, including tourism.

In a recent interview, ASFAR's CEO, Fahad bin Mushayt, shared exciting details about the upcoming projects. The first of these new destinations is set to debut in Al-Baha by early next year. Al-Baha is described as a "beautiful destination atop the mountains, known for its greenery and mild climate averaging around 20 degrees year-round." This picturesque location will feature two resorts, with a soft opening expected in the first quarter of 2025. Bin Mushayt emphasized that one resort will cater to families and couples, while the other will target the youth, complete with an adventure park.

Moreover, the plans extend beyond Al-Baha. The CEO highlighted the importance of Taif, located just two hours away, which will focus on religious tourism due to its proximity to Makkah. A wellness resort is in the works, allowing visitors to connect with their spiritual needs while enjoying the stunning local scenery. In addition, Yanbu, a coastal city known for its exceptional diving spots, will see the development of a lifestyle hotel, beach club, and various marine activities.

Bin Mushayt pointed out that tourism is currently growing at nearly double-digit rates, significantly contributing to the GDP. This growth is not just about attracting visitors; it is also about creating jobs and stimulating the economy. ASFAR aims to generate around 250,000 jobs in the tourism sector by 2030, which is a substantial boost for the local workforce.

Furthermore, the company is committed to using local materials and supporting small and medium enterprises within the destinations. This approach not only enhances the visitor experience but also drives economic activity and development through tourism. Bin Mushayt expressed enthusiasm for Saudi Arabia's ambitious goal of attracting 150 million annual visitors, with ASFAR aiming to welcome at least 5 million visitors to its destinations.

The upcoming tourist destinations in Saudi Arabia represent a significant step towards a more diversified economy and a vibrant tourism sector. With a focus on local involvement and unique experiences, these projects are set to transform the Kingdom into a must-visit destination for travelers worldwide. As Saudi Arabia continues to embrace its rich culture and natural beauty, the future of tourism in the region looks promising, offering exciting opportunities for both visitors and locals alike.