Seven Wonders Campaign to Boost Arab World Recognition

In a significant move to enhance the global recognition of the Arab world, a campaign is set to name seven wonders that reflect both ancient and modern achievements of Arab civilizations. This initiative is spearheaded by the New7Wonders Foundation, which previously organized the successful campaign to identify the new seven wonders of the world in 2007, including iconic sites like the Taj Mahal and Petra.

The Seven Arabian Wonders of the World project aims to celebrate the rich history and contemporary marvels of the Arab region. The foundation has extended invitations to Arab states to bid for the rights to host this prestigious campaign, which is anticipated to launch by the summer of 2025. Among the potential candidates for this honor are remarkable structures such as the Burj Khalifa in Dubai, the World Trade Centre in Bahrain, and the King Abdullah Petroleum Studies and Research Center in Riyadh, designed by the renowned architect Zaha Hadid.

Bernard Weber, the founder of New7Wonders, emphasizes the importance of recognizing these “modern monuments” alongside the ancient wonders of the Arab world, which include AlUla in Saudi Arabia and the Old City of Sanaa in Yemen. He believes that the Arab world is experiencing a renaissance, marked by the construction of extraordinary landmarks that showcase an evolving civilization confidently presenting itself to the global stage.

Weber's vision extends beyond mere recognition; he aims to connect modern achievements with the historical significance of ancient Arab civilizations. He argues that Arabian culture and its contributions to humanity have not received the acknowledgment they deserve when compared to other great cultures like the Greek and Roman civilizations.

The potential economic impact of this campaign is substantial, with estimates suggesting it could generate over $1 billion in tourism and related revenue for the host nation. This initiative builds on the success of the original New7Wonders campaign, which saw over 100 million votes cast globally, culminating in the selection of seven new world wonders.

Weber's previous campaigns have demonstrated the power of public engagement in celebrating cultural heritage. The original 2007 campaign not only revived interest in ancient wonders but also spurred restoration efforts across various countries, enhancing national pride and awareness of cultural heritage.

As the world becomes increasingly interconnected through social media platforms, the upcoming Seven Arab Wonders campaign is poised to leverage these tools to engage a global audience. Weber believes that the interactive nature of platforms like TikTok and Instagram will energize the voting process, making it more accessible and engaging for people worldwide.

The announcement of the Seven Arabian Wonders is not just about recognizing architectural feats; it is a celebration of the rich tapestry of Arab history and culture. As the campaign unfolds, it will undoubtedly inspire a renewed appreciation for the contributions of Arab civilizations to the world. This initiative serves as a reminder that every culture has its unique story to tell, and it is essential to honor and celebrate these narratives as part of our shared human heritage.