Shanghai Showcases Tourism Assets at Japan Expo 2024

On September 26, 2024, Shanghai made a remarkable appearance at the Tourism Expo Japan 2024, held in Tokyo. This event is known as one of the largest tourism trade fairs in Asia, bringing together various countries to showcase their cultural and tourism offerings. The Shanghai Municipal Administration of Culture and Tourism led a group of prominent tourism companies from Shanghai, including well-known names like Shanghai China International Travel Service Ltd. (CITS) and Shanghai Disney Resort. This gathering highlighted the rich cultural and tourism resources that Shanghai has to offer.

The Expo attracted over 1,200 exhibitors from more than 80 countries and regions, making it a significant event for the global tourism industry. The China Pavilion, organized by the China National Tourism Office Tokyo, featured a diverse mix of provinces and cities. Shanghai stood out with its large exhibit area, which showcased the city's international appeal and vibrant character. Visitors were treated to a visual feast of photographs and videos, along with a special Japanese-language guide themed around Shanghai Komachi, which highlighted the latest attractions in the city.

To engage visitors further, the Shanghai Municipal Administration of Culture and Tourism organized a variety of exciting activities. These included traditional lacquer fan-making workshops and delightful puppet performances featuring xiaolongbao, a famous Shanghai dumpling. Additionally, tourism promotion sessions and raffles added to the lively atmosphere, drawing in many Japanese visitors who were eager to learn more about Shanghai.

In conjunction with the Expo, the Shanghai Municipal Administration launched a month-long advertising campaign at major JR stations across Tokyo. This campaign aimed to capture the attention of commuters and tourists alike, using popular social media aesthetics to showcase Shanghai's diverse cultural landscape. The visuals highlighted the city's iconic landmarks, delicious cuisine, and rich traditions, reinforcing Shanghai's reputation as a top destination for travelers.

The Tourism Expo Japan 2024, co-organized by the Japan National Tourism Organization, Japan Association of Travel Agents, and Japan Travel and Tourism Association, served as a platform for countries to connect and promote their tourism sectors. The event ran from September 26 to 29, 2024, and was a significant milestone in the global tourism calendar.

Shanghai's participation in the Tourism Expo Japan 2024 not only showcased its cultural and tourism assets but also emphasized the city's commitment to attracting international visitors. As tourism continues to recover globally, events like these play a crucial role in fostering connections and promoting cultural exchange. For travelers looking for a vibrant destination rich in history and modern attractions, Shanghai remains a compelling choice.