Saturday, October 5, 2024 08:18 PM
Foodpanda and Carlsberg Asia Collaborate for Beer Accessibility
- Enhancing beer accessibility through foodpanda's network and personalized recommendations
- Meeting consumer needs with convenient beer purchasing and drinking experience
- Expanding reach to wider audience and increasing sales for retailers like 7-Eleven
Image Credits: FoodpandaFoodpanda and Carlsberg Asia have partnered to make Carlsberg beers more accessible to consumers in Singapore and Hong Kong. This collaboration aims to enhance the shopping experience and meet the diverse needs of customers in Asia.
foodpanda and Carlsberg Asia have joined forces to bring a wide selection of Carlsberg beverages to customers in Singapore and Hong Kong. This collaboration aims to provide consumers with exciting ways to enjoy Carlsberg beers on various occasions. By leveraging foodpanda's network of cloud grocery stores and partnerships with retailers, Carlsberg aims to make their beers more accessible to consumers.
According to foodpanda's Delivery and Retail Trends 2023 report, beer ranks among the top five most ordered grocery items in the APAC region. Through this partnership, personalized recommendations and special promotions for Carlsberg products will be offered on the foodpanda app, enhancing the shopping experience for users.
Raphael Zennou, Vice President of Quick Commerce at foodpanda, expressed enthusiasm for the enhanced collaboration, emphasizing the goal of providing consumers with convenient and quick access to their favorite drinks. The partnership strives to deliver high-quality beer and improve the overall shopping experience for consumers.
Carlsberg Asia's Vice President, Arindam Varanasi, highlighted the commitment to meeting consumer needs by offering a seamless beer purchasing and drinking experience. The collaboration with foodpanda will introduce campaigns and initiatives to make Carlsberg beers more accessible and appealing to beer enthusiasts across Asia.
This partnership also benefits retailers like 7-Eleven, enabling them to reach a wider audience and increase sales. Through exclusive promotions, consumers can easily purchase Carlsberg beers from 7-Eleven stores via the foodpanda app, enhancing convenience and enjoyment.
The expanded collaboration between foodpanda and Carlsberg demonstrates a dedication to enhancing the shopping experience for customers across Asia through various channels on the platform. By innovating new ways to connect brands with consumers, the partnership aims to meet the diverse needs of customers in the region.
