Seedtag acquires JustEggs to boost Australian advertising solutions

Seedtag, a leading contextual advertising company, has recently acquired JustEggs, an Australian creative intelligence firm, to introduce its advanced contextual AI technology, Liz, to the Australian market. This strategic move aims to enhance digital advertising solutions for brands and advertisers in the APAC region.

JustEggs, founded in 2013, specializes in developing innovative digital solutions for engaging campaigns that provide value for brands and advertisers. By integrating Seedtag's privacy-first targeting technologies, JustEggs will now offer more targeted and effective advertising solutions to its clients through contextual AI.

The collaboration between Seedtag and JustEggs will ensure a seamless integration of technologies, providing partners with an enhanced advertising experience. Nik Kontoulas, the CEO and Founder of JustEggs, will continue to lead the company as the Managing Director ANZ.

Seedtag's expansion into the Australian market is in line with its mission to be the contextual partner for brands, agencies, and publishers. With the growing number of internet users in Australia, Seedtag aims to deliver privacy-first advertising that targets consumers based on their real-time interests at scale.

Seedtag's acquisition of JustEggs marks its presence in 17 markets globally, with successful entries in India, Peru, and Canada. The company's contextual AI technology, Liz, has been recognized with the 'Best Contextual Targeting Offering' award at Digiday Media Awards 2024.

Albert Nieto, Co-CEO & Co-Founder of Seedtag, expressed excitement about the acquisition, highlighting the company's commitment to international expansion in the APAC region. Nik Kontoulas, founder of JustEggs, emphasized the potential for digital advertising innovation in the ANZ market through the partnership with Seedtag.

Dal Gill, VP of New Markets at Seedtag, emphasized the company's unique contextual advertising solutions tailored for the sophisticated Australian market. Seedtag's contextual AI technology enables brands to engage with consumers in a cookie-free environment, driving impactful digital ads within relevant content.

Seedtag, founded in Madrid in 2014, has grown into a global company with a strong international presence, offering contextual advertising solutions that drive relevancy for consumers and real-world results for retail marketers. JustEggs focuses on the convergence of creative, media, and data to help brands achieve customer acquisition and retention through measurable digital ad solutions.

The acquisition of JustEggs by Seedtag signifies a significant step towards enhancing contextual advertising capabilities in Australia. This strategic move not only benefits the companies involved but also promises more targeted and effective advertising solutions for brands and advertisers in the APAC region. With Seedtag's advanced contextual AI technology and JustEggs' expertise in creative intelligence, the partnership is set to drive innovation and deliver impactful digital advertising experiences in the Australian market.