Sojern Launches Guest Experience Solutions in Europe

Sojern, a renowned digital marketing platform specializing in the travel industry, has launched its suite of Guest Experience Solutions in Europe. The rollout began in Spain, Italy, the United Kingdom, and Ireland, with plans to expand to France and Portugal. These solutions were integrated following Sojern's acquisition of VenueLytics, a comprehensive guest experience platform, in 2023.

In North America, the Asian American Hotel Owners Association (AAHOA) commended the positive impact of Guest Experience Solutions on guest satisfaction and restaurant revenue. This platform offers real-time data to enhance customer experiences and generate additional revenue streams.

Expanding its services in Europe, Sojern has partnered with GetYourGuide, a leading platform for travelers to explore and book experiences in over 10,000 cities. The Chief Marketing Officer of GetYourGuide emphasized the importance of technology in simplifying travel experiences and the growing trend towards digital bookings.

Today's guests are increasingly seeking personalized experiences, prompting hotels to adapt to meet these expectations. Sojern's Guest Experience Solutions automate guest communications, enabling hotel staff to focus on delivering unique touches that enhance the overall guest experience.

Sojern's Guest Experience Solutions empower hotel marketers to engage with travelers throughout their journey, optimizing revenue per room. The platform offers automated tools in a flexible model to cater to the diverse needs of hotel businesses.

Celine Chaussegros, Sojern's Vice President of Property, expressed enthusiasm about introducing Guest Experience Solutions in Europe, highlighting the platform's comprehensive marketing capabilities. By leveraging data, AI, and technology, Sojern aims to strengthen its presence in the hospitality industry.

Hotel marketers can enhance their strategies using Sojern's Guest Experience Solutions, which provide a holistic approach to the marketing funnel. Sojern recently launched The Hotel Marketer's Playbook to assist hotel marketers in developing a cohesive marketing strategy.

Sojern, a leading travel marketing platform, is committed to driving growth and profitability in the travel sector. With a focus on traveler insights, audience targeting, multichannel activation, and a seamless guest experience, Sojern's platform is trusted by over 10,000 travel marketers worldwide.

Sojern's introduction of Guest Experience Solutions in Europe marks a significant step towards enhancing guest experiences and optimizing revenue for hotels. By leveraging technology and data-driven insights, Sojern is poised to revolutionize the hospitality industry and meet the evolving needs of today's travelers.