DAAWAT® and LT Foods Celebrate World Biryani Day

LT Foods Ltd.'s iconic brand DAAWAT® has joined hands with selected restaurants in Australia to mark the 3rd edition of DAAWAT® World Biryani Day. This collaboration aims to offer biryani enthusiasts a chance to relish exquisite biryani dishes made with DAAWAT®'s premium rice, known for its exceptional quality and flavor.

Several eateries in Melbourne, Sydney, and Perth will be serving complimentary portions of biryani, each presenting their unique recipes that showcase the diversity and cultural significance of this beloved dish. In Melbourne, Chilli India will be serving delightful biryani at multiple locations on 7th July'24. Sydney diners can indulge in unique biryani at Grand Paradise, Mandi King, and Swagath Biryani House on the same day. Meanwhile, in Perth, Royal India Restaurant will be offering complimentary biryani on 6th July'24.

Mr. Ritesh Arora, CEO of LT Foods' India and Far East Business, highlighted the universal appeal of biryani and the importance of celebrating it through DAAWAT® World Biryani Day. The event not only pays tribute to this beloved dish but also aims to bring communities together through a shared love for biryani.

Recently, DAAWAT® launched an innovative AI-enabled campaign to commemorate the occasion, providing biryani enthusiasts with a personalized experience alongside Chef Sanjeev Kapoor. This groundbreaking campaign, a first in the essential foods category, allows individuals to create lasting memories with their favorite dish.

Mr. K. Ganapathy Subramaniam, Vice President and Head of Marketing at LT Foods, expressed enthusiasm about the AI-enabled campaign, emphasizing its ability to personalize the biryani experience for each individual. This initiative seeks to engage biryani lovers and empower them to express their affection for the dish in a unique manner.

LT Foods Ltd., a prominent global FMCG company in the consumer food sector, has been a significant player in the specialty rice and rice-based foods industry for over 70 years.

The collaboration between DAAWAT® and Australian eateries for World Biryani Day not only celebrates the rich flavors of biryani but also fosters a sense of unity among communities. Through innovative campaigns and culinary experiences, DAAWAT® continues to delight biryani enthusiasts worldwide, showcasing the enduring appeal of this beloved dish.