Saturday, November 16, 2024 08:48 PM
TOMCL expands frozen beef production to meet rising demand in China, enhancing its market presence and showcasing Pakistani meat products.
The Organic Meat Company Limited (TOMCL) is making significant strides in the meat processing industry, particularly in response to the increasing demand for frozen beef in China. As a leading Pakistani meat processor, TOMCL has recently completed the second phase of its operational expansion, which is a crucial step in meeting the needs of its growing customer base in the People’s Republic of China.
In a notice released to the Pakistan Stock Exchange (PSX), TOMCL announced that this latest phase of expansion will add an impressive capacity of 300 Metric Tons (MT) per month for the production of frozen cooked beef meat. This move is not just about increasing numbers; it reflects TOMCL's commitment to providing high-quality meat products that cater to the tastes and preferences of consumers in China, where the company has established a strong market presence.
The notice highlighted that this development is a significant milestone in TOMCL’s strategic growth initiatives. It further solidifies the company’s position in the competitive Chinese frozen cooked beef market. Earlier this year, TOMCL made headlines by becoming the first company in South Asia to successfully export heat-treated frozen beef meat products to China. This achievement was made possible after the Chinese customs authorities approved TOMCL for exporting heat-treated beef back in 2021.
TOMCL is not just focused on the Chinese market; it is also engaged in the processing, sale, and export of halal meat and related products. The Middle Eastern countries have been major export markets for the company. However, TOMCL has diversified its portfolio by adding pet food raw materials, which allows it to tap into markets in the United States and Europe as well. Additionally, the company has a significant presence in the Far East, Commonwealth of Independent States, and South Asian markets.
What sets TOMCL apart is its innovative approach to meat processing. The company claims to be the first Pakistani entity to initiate the export of vacuum-packed fresh beef meat. Moreover, it is the only company in the region that possesses the technology to vacuum pack or blast freeze mutton and quarter beef carcasses. This technological edge not only enhances the quality of the products but also ensures that they remain fresh and safe for consumers.
TOMCL's expansion and innovative practices are not just beneficial for the company but also for the Pakistani economy. By tapping into international markets and meeting the rising demand for frozen beef, TOMCL is paving the way for other local businesses to follow suit. As the global appetite for quality meat products continues to grow, TOMCL stands poised to play a pivotal role in the meat processing industry, showcasing the potential of Pakistani products on the world stage.