Activision unveils Elsewhere Entertainment, a storytelling-focused gaming studio

Activision, a prominent player in the gaming industry, has unveiled its latest venture, Elsewhere Entertainment. This new studio, based in Warsaw, Poland, is dedicated to crafting an innovative AAA gaming franchise that prioritizes storytelling. Notably, this marks Activision's second studio in Poland, complementing the existing Infinity Ward Poland in Krakow. The team at Elsewhere Entertainment boasts a wealth of experience in renowned franchises like The Last of Us, Uncharted, The Witcher, Cyberpunk, Destiny, The Division, and Far Cry.

While specific details about Elsewhere Entertainment's debut project are currently limited, the studio's primary objective is to create a cutting-edge gaming experience distinct from the popular Call of Duty series. The overarching goal is to establish a franchise that resonates across various media platforms, potentially mirroring the success of titles like The Last of Us and Fallout.

Activision, known predominantly for its work on Call of Duty, has recently undergone changes within its development landscape. Toys for Bob, the studio responsible for Crash Bandicoot, has opted for independence following the Xbox acquisition. Additionally, Activision Publishing has introduced acclaimed titles such as Sekiro: Shadows Die Twice and Destiny.

Elsewhere Entertainment's emergence coincides with a period of industry upheaval, with Microsoft's recent studio closures impacting entities like Tango Gameworks and Arkane Austin. Activision Blizzard has also faced challenges, including significant layoffs that notably affected Blizzard earlier this year. While the release date for Elsewhere Entertainment's project remains uncertain, industry insiders anticipate a wait of several years based on typical development timelines.

As the gaming community eagerly awaits Activision's upcoming reveal of the next Call of Duty at the forthcoming Xbox Showcase on June 9, the industry braces for a period of dynamic evolution and innovation.