Rockit Global Partners with Kung Fu Panda for Exciting Apple Campaign

In an exciting development for both apple lovers and fans of animated films, Rockit Global, a New Zealand-based apple company, has announced a major collaboration with Universal Products & Experiences. This partnership is centered around the beloved Kung Fu Panda franchise, which has captured the hearts of audiences worldwide. The collaboration aims to enhance Rockit’s brand visibility and reach new consumers through a global marketing campaign that has already begun in several Asian markets, including China, Taiwan, Hong Kong, Malaysia, and Singapore.

Rockit Global is known for its unique, small-sized apples that are packed with flavor. The company has made a name for itself by offering a product that stands out in a market where larger apples are the norm. With this new partnership, Rockit is set to introduce special Kung Fu Panda packaging on its apple packs, along with various in-store activations, digital promotions, and merchandise. Julian Smith, the General Manager of Global Marketing at Rockit, expressed enthusiasm about the collaboration, stating, "Kung Fu Panda stands out as one of the world's leading animated properties, enabling us to reach millions of new consumers who are looking for fun, engaging products for the entire family to enjoy."

The campaign is not just about packaging; it also includes events and promotions designed to engage consumers and create a memorable experience. Rockit aims to export around 200 million apples this year, nearly doubling last year’s volume, as it expands its presence in international markets. This growth is supported by increasing consumer awareness, with a recent survey indicating that 88% of premium consumers love Rockit apples.

As Rockit prepares for its biggest season yet, the company is also focused on ensuring consistent quality. Smith noted that 2024 will mark the first year Rockit will provide a 12-month supply of apples from New Zealand, thanks to increased national plantings and improved distribution channels. This commitment to quality is crucial as the company seeks to solidify its position as a leading apple brand globally.

The Kung Fu Panda franchise, which began with the release of the first film in 2008, has become a cultural phenomenon, grossing over $2 billion at the global box office. The franchise has expanded beyond films to include video games, an Emmy Award-winning television series, and theme park attractions. This collaboration with Rockit is expected to further enhance the franchise's reach and appeal.

The partnership between Rockit Global and the Kung Fu Panda franchise represents a unique opportunity for both brands to connect with consumers in a fun and engaging way. As Rockit continues to innovate and expand its market presence, it is clear that the company is committed to not only providing delicious apples but also creating memorable experiences for families around the world. This collaboration is a testament to the power of creative marketing and the potential for brands to grow by thinking outside the box.