Sania Maskatiya Launches Resort Wear Brand TIYA in Dubai

In the vibrant world of fashion, designers are constantly seeking new avenues to express their creativity and connect with audiences. One such designer making waves is Sania Maskatiya, a Karachi-based talent who has recently taken a bold step into the realm of resort wear. With the launch of her new brand, TIYA, she aims to cater to the needs of the modern traveler, offering stylish and comfortable options for those who love to explore the world.

TIYA made its grand debut in Dubai, showcasing its first collection, Drop 1. This collection is not just about clothing; it represents a lifestyle that embraces the spirit of adventure. According to the brand, TIYA captures the essence of the “well-travelled soul,” blending design elements inspired by some of the most beautiful destinations around the globe. From the enchanting Seven Hills of Istanbul to the serene canals of Venice, each piece is a celebration of color, fun patterns, and flowing materials.

The collection features a variety of garments, including kaftans, co-ord sets, and relaxed silhouettes, all designed to provide “effortless luxury.” This means that whether you are lounging by the beach or exploring a new city, you can look and feel your best. TIYA is available for worldwide shipping, making it accessible to fashion enthusiasts everywhere, and can be exclusively found on Ounass, a renowned online luxury brand curator in the Middle East.

As Sania Maskatiya reflects on her journey, she expresses excitement about this new venture. “As we commemorate 15 years of fashion this year, we are excited to launch our international brand TIYA,” she stated. The designer noted that the positive response to her creations in Dubai, along with her presence on platforms like Gigi Concept Store and Ounass, highlighted a clear demand for year-round resort wear. TIYA is designed for the woman who desires to look chic and feel confident, regardless of where her adventures take her.

Marking a significant milestone, the Sania Maskatiya brand has also expanded its footprint by opening a new store in Lahore earlier this year. This growth reflects the brand's commitment to providing high-quality fashion that resonates with customers both locally and internationally.

Sania Maskatiya's foray into resort wear with TIYA is not just a business move; it is a celebration of travel, culture, and style. As the world becomes increasingly interconnected, fashion brands like TIYA play a crucial role in helping individuals express their unique identities through clothing. With its vibrant designs and commitment to luxury, TIYA is poised to make a significant impact in the global fashion landscape, inviting women everywhere to embrace their adventurous spirit.