Punjab Forms 26-Member Committee for Tourism Development

In a significant move aimed at enhancing the tourism sector in Punjab, Chief Minister Maryam Nawaz Sharif has announced the formation of a 26-member steering committee. This committee is dedicated to promoting and developing tourism across the province, which is rich in historical and cultural heritage. The appointment of Senator Pervaiz Rashid as the head of this committee underscores the government's commitment to unlocking Punjab's tourism potential.

The steering committee will be convened by Senior Minister Marriyum Aurangzeb and will include prominent figures such as Minister for Information and Culture Azma Bukhari, Minister for Communication and Works Malik Sohaib Bherth, Minister for Transport Bilal Akbar, and MNA Afzal Khokhar. Together, they will work on providing recommendations to upgrade various sites, including historical, religious, cultural, and commercial locations, making them more attractive to tourists.

One of the key responsibilities of the committee is to develop a comprehensive communication strategy. This strategy will utilize digital, electronic, and social media platforms to promote tourism effectively. The goal is to create a one-stop solution for potential visitors, ensuring they have all the information they need at their fingertips.

Moreover, the committee is expected to identify and address obstacles that hinder tourism growth. Engaging with stakeholders, they aim to present actionable recommendations within the next 15 days. An official notification for the committee has already been issued, marking the beginning of this important initiative.

The focus of the committee will also extend to planning the construction, restoration, and maintenance of key tourist attractions. This effort is crucial for positioning Punjab as a premier destination for both local and international tourists. By enhancing the overall visitor experience, the committee aims to make Punjab a significant player in the global tourism market.

In a related development, Chief Minister Maryam Nawaz Sharif recently met with Japan’s Ambassador Mr. Mitsuhiro Wada to discuss mutual interests and enhance bilateral relations. During this meeting, the Chief Minister expressed her desire to boost trade volume and highlighted the potential for investment in various sectors, including education, health, and energy. This collaboration could further strengthen the ties between Pakistan and Japan, benefiting both nations.

In addition to tourism initiatives, CM Maryam Nawaz has taken a strong stance on social issues, particularly regarding the safety of women. She has demanded a report from the Inspector General of Police concerning a recent gang-rape incident in Faisalabad, urging swift action to bring the perpetrators to justice. This reflects her commitment to ensuring the safety and security of all citizens in Punjab.

As Punjab embarks on this journey to enhance its tourism sector, it is essential for the government to remain focused on sustainable development. By investing in tourism, not only can the province attract more visitors, but it can also create jobs and stimulate economic growth. The formation of this steering committee is a step in the right direction, and its success will depend on effective collaboration and implementation of the proposed strategies. With the right approach, Punjab has the potential to become a leading destination for tourists from around the world.