PepsiCo Empowers Women in Sports Through Lay's and Gatorade Collaboration

PepsiCo's iconic brands, Lay's and Gatorade, have come together to champion grassroots initiatives and advocate for gender equality in sports. Their recent collaboration in Bilbao, Spain, ahead of the UEFA Women's Champions League Final, has set a new standard for supporting women in sports.

Lay's and Gatorade's joint efforts in Bilbao included launching community programs to promote football access for young female athletes. The highlight was the Gatorade 5v5 tournament held on a Lay's RePlay pitch, showcasing a commitment to sustainability by using environmentally friendly materials in its construction.

Despite the increasing popularity of women's football, there remains a noticeable gap in support compared to male athletes. PepsiCo's partnership with UEFA Women's Football aims to bridge this divide by investing in initiatives that empower women in sports across all levels.

One of the key initiatives, Lay's RePlay, a global project in collaboration with UEFA Foundation for Children and Common Goal, focuses on creating sustainable football pitches partially made from recycled chip bags. In Bilbao, Lay's RePlay, alongside Common Goal and local organizations, is providing inclusive sports programs for young migrant women footballers, emphasizing community building and personal growth through sports training and education.

The Gatorade 5v5 tournament, featuring football legends as 'Confidence Coaches,' not only inspired young players but also addressed the barriers faced by women in sports. Sustainability was at the forefront of the tournament, with eco-friendly clothing and medals produced for the event.

Through initiatives like Lay's RePlay and Gatorade's Confidence Coach program, PepsiCo is committed to empowering young athletes and advancing gender equality in sports. These efforts aim to offer thousands of young individuals the chance to excel in sports and cultivate confidence for a brighter future.

PepsiCo's collaboration between Lay's and Gatorade in supporting women in sports is a significant step towards promoting inclusivity and empowerment in the sporting world. By investing in sustainable initiatives and advocating for gender equality, PepsiCo is not only shaping the future of sports but also inspiring young athletes to reach their full potential.