Aleph Group Acquires Entravision Global Partners, Expands Global Reach

Web DeskJuly 2, 2024 12:06 PMbusiness
  • Aleph Group broadens presence to over 140 countries, linking 60 digital media platforms.
  • Acquisition of EGP establishes Aleph as primary global facilitator of digital marketing.
  • Aleph focuses on inclusivity, innovation, and economic growth in emerging markets.
Aleph Group Acquires Entravision Global Partners, Expands Global ReachImage Credits: prnewswire_apac
Aleph Group's recent acquisition of Entravision Global Partners has expanded its global presence, positioning it as a leader in digital marketing in emerging markets. With a focus on inclusivity, innovation, and economic growth, Aleph is committed to driving digital transformation and empowering communities worldwide.

Aleph Group, a key player in connecting top global digital media platforms with advertisers and consumers in emerging markets, has recently completed the acquisition of Entravision Global Partners (EGP), the digital commercial partnership division of Entravision Communications Corporation. This strategic move has significantly broadened Aleph's presence across various regions, now catering to over 140 countries and linking 60 digital media platforms with more than 26,000 advertisers, collectively reaching a vast audience of 3 billion consumers.

The acquisition of EGP represents a major milestone for Aleph, establishing them as the primary global facilitator of digital marketing in developing economies. With EGP's strong foothold in Central America and the Asia-Pacific markets, this acquisition complements Aleph's existing network, consolidating its position as the preferred platform for digital advertising in these areas.

Aleph Group's primary objective is to make digital access more inclusive, fueling economic progress and empowering communities through digital innovation. The company stresses the significance of access in driving global change and is committed to delivering digital media education and promoting international cooperation through a diverse team proficient in over 60 languages.

Aleph's distinctive business model allows partners to monetize their digital advertising inventory exclusively in emerging markets, offering a simplified process for local and global advertisers to tap into global platforms. By collaborating with major digital media giants such as TikTok, Microsoft, Google, and others, Aleph supports businesses and communities in underserved markets by providing tailored solutions and top-notch educational programs through Digital Ad Expert.

Established in 2005 and under the leadership of CEO Gaston Taratuta, Aleph has expanded to encompass over 1,400 employees in 75+ offices, with investments from key partners like CVC Partners, Mercado Libre, Sony, Twitter, and Snap. The company is dedicated to advancing digital communication, payments, and education in emerging markets, with a vision to foster economic growth and create opportunities for all.

The acquisition of Entravision Global Partners by Aleph Group marks a significant step towards enhancing digital marketing capabilities in emerging markets. With a focus on inclusivity and innovation, Aleph is poised to continue driving economic growth and empowering communities worldwide through its strategic partnerships and commitment to digital transformation.

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