Alkaram unveils new logo and brand identity

Alkaram, a prominent name in Pakistan's fashion and lifestyle industry, has embarked on a significant transformation by unveiling a new logo and brand identity. The rebranding initiative was introduced at a prestigious event in Karachi, attended by key leaders of Alkaram including Ali Fawad, Managing Director, Mehvish Waliany, Chief Operating Officer, and Urooj Ahmed, Head of Marketing. Established in 2010, Alkaram has built a reputation for its commitment to quality and trend-setting fashion offerings, supported by Alkaram Textile Mills.

The brand has garnered a loyal following by offering a diverse range of products such as unstitched and ready-to-wear apparel, menswear, accessories, home & living items, and fragrances. The new brand identity, inspired by the concept of 'comfort that comes from versatility,' aims to resonate with the multifaceted lifestyles of its customers, providing both comfort and style.

Alkaram's transformation will be evident across all touchpoints, with plans to launch high-quality, mid-sized experience stores nationwide to enhance customer experience and market reach. The brand will also introduce new customer return policies and loyalty programs to further engage with its customer base. By prioritizing data-driven strategies, Alkaram aims to continuously monitor store performance and customer preferences.

Moreover, Alkaram is set to revamp its Ready to Wear collections with a focus on unique, customizable pieces that prioritize comfort and style. Emphasizing inclusivity, the brand is committed to offering fashion choices that cater to diverse customer needs and preferences.

Speaking on the rebranding, Mehvish Waliany, COO of Alkaram, highlighted the significance of this transformation in aligning with the evolving retail landscape and meeting customer expectations. The goal of this rebranding is to establish a deeper connection with consumers, ensuring they feel comfortable and stylish in Alkaram's offerings.