APNS and PBA Concerned Over Finance Bill Amendment

The All Pakistan Newspapers Society (APNS) and Pakistan Broadcasters Association (PBA) have expressed concerns regarding the proposed amendment in the Finance Bill 2024-25. This amendment aims to restrict the deduction of sales promotion and advertising expenses, which has raised alarms within the media industry. The APNS and PBA have appealed to the government to reconsider this amendment due to its potential adverse effects on media organizations.

As per the recent changes in the finance bill, companies will no longer be able to offset up to 25% of their total sales promotion and advertising costs in their income tax filings. This alteration is anticipated to have a considerable financial impact on media firms, hindering their capacity to allocate resources towards promotional endeavors and advertising campaigns.

The proposed amendment in the Finance Bill 2024-25, limiting the deduction of sales promotion and advertising expenses, has sparked concerns within the media industry. The APNS and PBA have emphasized the necessity for the government to review this amendment to prevent detrimental repercussions on media organizations. It is crucial for policymakers to consider the implications of such changes on the media landscape and ensure a balanced approach that supports the sustainability of the industry.