Shehbaz Sharif Advocates Gemstone Certification for China Market

Chinese consumers have shown a consistent interest in Pakistan's colored gemstones, with a recent report by China Economic Net highlighting this trend. The 2024 Beijing International Gold, Jewelry, and Gemstone Exhibition concluded successfully, drawing exhibitors from major Chinese cities and international jewelers. Notably, colored gemstones from Pakistan and Sri Lanka stole the spotlight, attracting significant attention from Chinese buyers.

In 2023, China's jewelry industry experienced a surge in import and export values, particularly in the export of gems and precious stones from Pakistan to China. This growth signifies a growing appreciation for the quality of Pakistani gemstones among Chinese consumers.

The demand for colored gemstones in China has been steadily rising since 2023, leading to significant price increases across various categories. While gold remains a popular investment choice, colored gemstones are gaining popularity among younger consumers, partly due to the influence of e-commerce and social media platforms.

Despite the potential for collaboration between Pakistan and China in the gemstone industry, challenges persist. Pakistan's gemstone sector faces hurdles such as the absence of international standard certification institutions and effective advertising methods. Establishing a reliable gem certification system and enhancing product visibility are crucial steps for Pakistani companies aiming to enter the Chinese market.

Pakistani Prime Minister Shehbaz Sharif has emphasized the importance of obtaining international certifications for precious stones and related products. Additionally, addressing issues related to financial infrastructure and gemstone cutting can further enhance Pakistan's gemstone export industry.

The growing interest of Chinese consumers in Pakistani gemstones presents a promising opportunity for the gemstone industry in both countries. By addressing challenges such as certification standards and product visibility, Pakistani companies can capitalize on this trend and strengthen their presence in the Chinese market. With the right strategies and investments, the future looks bright for the collaboration between Pakistan and China in the gemstone sector.