Zibo's Traditional Brands Embrace Creativity for Youth Appeal

In Zibo, a city located in East China's Shandong province, traditional brands are undergoing a transformation to appeal to a younger audience by incorporating creativity into their products. This shift is in response to the growing popularity of guochao, or 'China-chic', among the youth, leading to an increased demand for goods that showcase traditional Chinese elements.

One shining example of this adaptation is Kan Fangqian, a skilled artisan specializing in traditional pottery engraving. Kan's studio experienced a surge in visitors ahead of the Dragon Boat Festival, thanks to his expertise in glass engraving, a craft with ancient origins that continues to captivate modern audiences. By applying his artistry to both delicate glass items and practical ceramic tea sets, Kan seamlessly blends classical and ceramic engraving techniques to create one-of-a-kind pieces that resonate with young consumers.

Another success story comes from Daranfang, a well-known brand celebrated for its silk products. At a recent exhibition in Paris, Daranfang wowed attendees with its exquisite silk creations inspired by Chinese culture. The brand's commitment to infusing traditional Zibo elements like silk, Liaozhai Zhiyi (Strange Stories From a Chinese Studio), and ceramics into their designs has allowed them to seamlessly merge heritage patterns with contemporary aesthetics, appealing to a diverse range of customers both locally and internationally.

Despite the evolving landscape of consumer preferences, these longstanding brands in Zibo have thrived by embracing innovation while staying true to their cultural heritage. Their ability to adapt to changing times while preserving tradition has been instrumental in their continued success.

The journey of traditional brands in Zibo towards modernization while honoring their roots serves as a testament to the enduring appeal of Chinese heritage. By blending creativity with tradition, these brands have not only attracted a new generation of consumers but have also showcased the timeless beauty of Chinese craftsmanship to the world.