Epic Games accuses Apple of obstructing Epic Games Store launch

In a recent development, Epic Games has accused Apple of obstructing its plans to introduce the Epic Games Store on iPhones and iPads in Europe. The conflict arose when Apple declined Epic's submissions for the store's launch, citing similarities in button and label designs with the App Store. Epic contends that it is adhering to standard naming conventions commonly used by popular app stores across different platforms.

Epic has raised concerns that Apple's rejection is arbitrary and obstructive, alleging a violation of the Digital Markets Act (DMA). The company has taken its grievances to the European Commission to address Apple's actions. Notably, under pressure from European regulators, Apple had previously permitted Epic to roll out its game store on iOS devices in Europe.

The legal dispute between Epic and Apple traces back to 2020 when Epic accused Apple of imposing high commissions on in-app payments on iOS devices, which was seen as a breach of U.S. antitrust regulations. Apple has recently proposed adjustments to its App Store policies to align with the DMA directives that came into effect in March. The DMA aims to enhance user mobility among competing services in accordance with European regulations.

The ongoing clash between Epic Games and Apple over the establishment of the Epic Games Store in Europe highlights the complexities of competition in the digital marketplace. As the two tech giants navigate legal challenges and regulatory frameworks, the outcome of this dispute could have significant implications for app developers and consumers alike.