Samsung Set to Launch XR Device in 2025

Samsung, a leading name in technology, is gearing up for a remarkable comeback in the world of mixed reality (MR) and extended reality (XR). This move comes nearly a decade after the successful launch of its Gear VR headset, which significantly influenced the virtual reality (VR) market. According to Samsung's financial report for the third quarter of 2023, the company is set to unveil a new XR device in 2025. This device aims to enhance connectivity within Samsung's ecosystem, showcasing the company's renewed commitment to XR technology.

The timing of this announcement is particularly noteworthy, as it coincides with the Google Play Store's recent introduction of a dedicated category for XR applications. This shift indicates a growing trend towards mainstream adoption of XR technology, making it an exciting time for both developers and consumers alike. Samsung's new XR device is reportedly being developed in collaboration with tech giants Google and Qualcomm, a partnership that was hinted at during the announcement of the Galaxy S24 series earlier this year.

Rumors suggest that the upcoming XR device will be powered by the Snapdragon XR2+ Gen 2 chip, which has recently appeared on Geekbench. This device is expected to feature 16GB of RAM and a 6-core system on a chip (SoC), making it well-suited for VR applications. Operating on Android 14, the device may also include advanced sensors for environmental awareness and potential health monitoring. Additionally, a micro-OLED display is anticipated, offering high pixel density and improved brightness for an immersive visual experience.

In a bid to compete with industry leaders like Apple and Meta, which have introduced products such as the Apple Vision Pro and the Meta Quest series, Samsung is likely to showcase its XR device at the Galaxy Unpacked event in early 2025. This event will coincide with the launch of the Galaxy S25 series, allowing Samsung to present a fully integrated Galaxy ecosystem. The XR device is expected to serve as a natural extension for Galaxy users, enhancing their overall experience.

As the industry trends shift towards lighter, smartphone-compatible augmented reality (AR) glasses, there are speculations that Samsung may choose to introduce AR glasses instead of a traditional headset. These glasses could function as companions to smartphones, seamlessly integrating mixed reality features into users' daily lives. This approach could position Samsung’s XR glasses as essential accessories for Galaxy smartphone users, making it easier for them to engage with mixed reality.

Samsung is on the brink of launching its first-generation extended reality (XR) headset, tentatively named Galaxy XR. This product, developed in collaboration with Google and Qualcomm, promises to bring exciting new features to the XR landscape. As technology continues to evolve, Samsung's commitment to innovation in the XR space could redefine how users interact with their devices, making the future of mixed reality not just a possibility, but a reality for many.