AIA Group Launches 'Rethink Healthy' Campaign in Asia

AIA Group Limited has introduced a new brand campaign platform called 'Rethink Healthy' with the goal of challenging stereotypes and advocating for a more comprehensive approach to wellness in Asia. This initiative is part of the AIA One Billion program, which aims to inspire one billion individuals to lead healthier lives by 2030.

The campaign was created in response to a regional wellness report commissioned by AIA, which highlighted the necessity for a shift in how health is perceived in Asia. The report discovered that many individuals struggle to prioritize their health due to perceived obstacles.

The 'Rethink Healthy' campaign aims to reshape the dialogue surrounding health and wellness by emphasizing inclusivity and personalized strategies. It seeks to dispel common misunderstandings and motivate individuals to embark on their unique journey towards improved health.

Through a powerful video and various community events, AIA will explore key topics such as the influence of social media on health perceptions. The campaign will be launched in multiple Asian markets to engage a broader audience.

AIA Group Limited, a prominent pan-Asian life insurance group operating in 18 markets, has been a market leader in Asia (excluding Japan) for over a century. Offering a variety of products and services including life insurance, accident and health insurance, and savings plans, AIA is committed to promoting healthier living across Asia.

The AIA One Billion initiative, initiated in 2022, aims to enhance wellness in Asia by 2030. Through initiatives like AIA Healthiest Schools and partnerships with organizations like Tottenham Hotspur Football Club, AIA has already involved millions of individuals in its mission to enhance physical, mental, and environmental wellness.

The 'Rethink Healthy' campaign by AIA Group Limited represents a significant step towards fostering a more inclusive and personalized approach to health and wellness in Asia. By challenging stereotypes and encouraging individuals to prioritize their well-being, AIA is paving the way for a healthier future for millions across the region.