Saudi Arabia Launches Manga 'Road to 2034' for FIFA World Cup

DUBAI: The excitement surrounding the 2034 FIFA World Cup in Saudi Arabia is reaching new heights with the announcement of a unique partnership between the Saudi Research and Media Group’s Manga Arabia and the Saudi Football Federation. This collaboration will produce a special edition manga titled “Road to 2034,” aimed at captivating the hearts and minds of young football fans and manga lovers around the globe.

The manga is not just a comic; it is a creative endeavor that reflects Saudi Arabia's ambition to host the first-ever 48-team FIFA World Cup in a single nation. By making this manga available in Japanese, English, and Arabic, the Kingdom is taking significant steps to engage with a diverse audience. The publication will be accessible in both print and digital formats, ensuring that it reaches as many fans as possible.

One of the key goals of this initiative is to inspire the next generation of footballers. Hammad Albalawi, the head of the Saudi Arabia FIFA World Cup, emphasized the importance of this project, stating, “Our bid unites our nation through a passion for the beautiful game and is powered by the dreams and ambitions of over 32 million people.” This sentiment highlights how the manga serves as a bridge between the dreams of young athletes and the rich cultural heritage of Saudi Arabia.

The timing of this announcement is particularly significant, coinciding with the World Cup 2026 qualifier match between Saudi Arabia and Japan at the King Abdullah Sports City Stadium. This strategic move not only builds excitement for the upcoming World Cup but also reinforces the Kingdom's commitment to fostering a love for football among its youth.

Rashid Al-Rashed, CEO of SRMG, pointed out that this partnership is about more than just storytelling; it is about empowering local talents and resonating with future generations. The manga industry has a profound impact on society, inspiring young minds and encouraging them to dream big.

As Saudi Arabia prepares to host the FIFA World Cup, the “Road to 2034” manga stands as a testament to the Kingdom's dedication to engaging its youth. With 63 percent of the population under the age of 30, it is crucial to connect with them in ways that reflect their interests and aspirations. This initiative not only showcases Saudi Arabia’s rich cultural heritage but also positions the Kingdom as a significant player in the global sports arena.

The collaboration between Manga Arabia and the Saudi Football Federation is a forward-thinking approach that combines sports, culture, and creativity. By inspiring young football fans through the medium of manga, Saudi Arabia is not only preparing for a monumental event but also nurturing the dreams of future generations. This initiative serves as a reminder that the journey to greatness begins with inspiration, and through storytelling, the Kingdom is paving the way for a bright future in sports.