CHAGEE: Revolutionizing Modern Oriental Tea Industry

CHAGEE, a leading Chinese tea brand, has made waves in the global market with its innovative approach to traditional oriental tea. With a staggering 130 million registered members worldwide, CHAGEE has set ambitious goals of serving 15 billion cups of modern oriental tea annually across 100 countries.

Originating in Yunnan province just six years ago, CHAGEE has quickly risen to prominence by offering raw-leaf fresh milk tea that blends ancient tea-making techniques with cutting-edge technology.

The brand's international expansion into countries like Malaysia, Thailand, and Singapore has been met with resounding success, boasting a network of over 4,500 stores globally. By appealing to a younger audience through a fusion of tradition and innovation, CHAGEE has bridged generational gaps in the perception of modern oriental tea.

In response to the growing demand for healthier beverage options, CHAGEE has revamped its product formulations by removing artificial additives and introducing features like Product ID Cards and Health Calculators. This commitment to transparency and quality has set a new standard in the industry.

CHAGEE's dedication to sustainability is evident in its digital management system and decentralized service center model. By prioritizing directly-managed stores over franchising, the brand ensures consistency and profitability for its partners.

Through investments in technology, CHAGEE has introduced automated tea-making equipment and innovative products like Tea Extreme Extract and Oriental Ice Tea. These advancements highlight the brand's mission to modernize traditional tea practices and cater to evolving consumer preferences.

CHAGEE's rapid growth and commitment to quality, sustainability, and innovation have positioned it as a trailblazer in the modern oriental tea industry. With a focus on meeting consumer demands for healthier options and embracing digital transformation, CHAGEE continues to set the bar high for tea brands worldwide.