Italian Jewelry Brands Shine at China Consumer Expo

Italian jewelry brands are making waves at the China International Consumer Products Expo in Hainan, showcasing their exquisite craftsmanship and innovative designs to tap into the vast Chinese market.

Marco Russo, CEO of Russo Cammei, a renowned Italian jewelry brand with a rich heritage in artisanal handmade jewelry, is leveraging the expo to connect with Chinese consumers. With over 300 pieces of jewelry on display, including new collections tailored for the Chinese market, Marco is optimistic about expanding his brand's presence in China.

Enrico Peruffo, CEO of Fratelli Bovo, another Italian jewelry company, is also making his debut at the expo. Impressed by the event's organization and the quality of goods showcased, Enrico sees the expo as a valuable platform for gathering market feedback and exploring opportunities in the Chinese market.

The Italian Pavilion, curated by the Italian Trade Agency, features 17 selected Italian jewelry brands, attracting significant attention from visitors. Massimiliano Tremiterra, the trade commissioner of ITA in Guangzhou, highlights the expo as a gateway for foreign companies to enter the Chinese market, especially in sectors like fashion, jewelry, and food.

The China International Consumer Products Expo, now in its fourth edition, has grown to become the largest consumer expo in the Asia-Pacific region. With a record number of brands participating this year and an expansive indoor exhibition area, the expo underscores China's importance as a key market for global consumer products.