LG Electronics unveils customizable InstaView refrigerators in France

LG Electronics has introduced its latest InstaView refrigerators with MoodUP technology in France, unveiling them at a spectacular picnic event on the iconic Champs-Élysées in Paris. The event showcased two new models of LG InstaView™ with MoodUP™ refrigerators, including a sought-after bottom freezer option.

The standout feature of these refrigerators is the ability to customize the kitchen ambiance, allowing users to reflect their mood and style through color-changing LED door panels. At the event named Le Grande Pique-Nique des Champs, over 4,000 attendees had the opportunity to explore the innovative features of LG's newest appliances.

LG transformed a section of Champs-Élysées into a lively picnic spot, complete with entertainment zones highlighting the new refrigerators. Attendees engaged in interactive activities like adjusting door panel colors and enjoying music through the built-in Bluetooth speaker.

The new InstaView with MoodUP lineup comprises a French Door model and a bottom freezer model, both offering state-of-the-art functionalities to elevate user experience. Through the ThinQ™ app, users can choose from up to 170,000 combinations to personalize the LED door panel colors, while the InstaView feature enables easy viewing inside the refrigerator without opening the door.

Moreover, the bottom freezer model boasts a 4.3-inch LCD Cover Screen for convenient settings management and a Bluetooth speaker for music playback. The LED lighting of the refrigerators can synchronize with music beats, creating a dynamic atmosphere in the kitchen.

LG's innovative refrigerators also include a Color Alarm feature that communicates with users via the LED door panels, aiming to deliver an engaging and interactive kitchen experience with its advanced appliances.

President of LG Electronics Home Appliance & Air Solution Company, Lyu Jae-cheol, expressed his delight in presenting the customizable InstaView refrigerators with MoodUP to a French audience during the Champs-Élysées event.

LG's launch of the InstaView fridges with MoodUP in France has brought a new level of customization and interactivity to kitchen appliances. With cutting-edge features like color-changing LED panels, Bluetooth speakers, and advanced settings management, LG is revolutionizing the way users experience their kitchen. The event on Champs-Élysées was a testament to LG's commitment to innovation and providing consumers with a fun and personalized culinary journey.