Bronte Campbell OAM unveils sustainable Bronte Jacket at Trials

Bronte Campbell OAM, a celebrated Olympic swimmer, is unveiling the Bronte Jacket at the Australian Olympic Swimming Trials. This cutting-edge jacket, developed in collaboration with Modern Meadow and Earthletica, features the revolutionary Bio-Alloy™ Shield membrane, known for its breathability and waterproof properties.

The Bronte Jacket, named after Bronte Campbell OAM, embodies a commitment to sustainability and performance. Earthletica, co-founded by Campbell, focuses on creating activewear that blends comfort, style, and environmental consciousness. The partnership with Modern Meadow underscores a shared dedication to innovation and eco-friendly practices in the fashion world.

Modern Meadow's Bio-Alloy™ Shield membrane is a game-changer in sustainable materials. Free from harmful chemicals like PFAS/PFC and solvents, this technology offers top-notch performance while being environmentally responsible. David Williamson, President and COO of Modern Meadow, emphasizes the company's mission to prioritize sustainability and performance in their biomaterial development.

Modern Meadow's expertise lies in crafting eco-friendly biomaterials, with their Bio-VERA™ leading the charge as a sustainable alternative to leather. By utilizing Bio-Alloy™ technology, they aim to reduce reliance on traditional materials without compromising quality.

Earthletica's focus on revolutionizing activewear through sustainable practices is evident in their use of organic and recycled fibers. Their dedication to sustainability extends to promoting a circular economy, exemplified by partnerships like Upparel.

The introduction of the Bronte Jacket marks a significant step towards sustainable innovation in activewear. With a blend of performance, style, and eco-consciousness, this collaboration between Bronte Campbell OAM, Modern Meadow, and Earthletica sets a new standard for environmentally responsible fashion. By prioritizing sustainability and pushing the boundaries of material technology, these brands inspire a greener future for the fashion industry.