MIFB 2024 Strategic Conference: Leading F&B Innovators Gather

The MIFB 2024 Strategic Conference, held alongside The Malaysian International Food & Beverage Trade Fair (MIFB) 2024, is set to delve into cutting-edge urban farming techniques, sustainability practices, and the trajectory of the F&B sector. The event will serve as a platform for industry players to explore green technologies, food security, AI integration, financing strategies, and governmental policies crucial for the industry's evolution.

Renowned speakers such as Faisal Mansor from ProVeg International will shed light on the emerging trends in the Future Foods Market for Southeast Asia, emphasizing the growing demand for sustainable protein sources. John Vincent Gastanes will introduce Farm Konekt, a pioneering platform facilitating direct connections between farmers and markets. Capital market expert Chua Zhu Lian will provide valuable insights on attracting investments and navigating the IPO landscape specific to F&B enterprises.

Moreover, the conference will feature sessions addressing post-pandemic export regulations, sustainable practices in beverage production, and consumer food preferences. The introduction of MYFoodTech will showcase the latest technological advancements in the food value chain. With over 500 exhibitors spanning various food tech and processing sectors, the exhibition anticipates welcoming more than 20,000 trade visitors from 80 countries.

Organized by Constellar and endorsed by MATRADE, MIFB serves as a pivotal platform for fostering collaborations and networking opportunities within the ASEAN region. Constellar's commitment to curating impactful trade events underscores its mission to drive sustainable business growth and global influence across the MICE industry.

The MIFB 2024 Strategic Conference stands as a beacon of innovation and collaboration within the F&B landscape, offering a glimpse into the future of sustainable practices and technological advancements shaping the industry. With a diverse range of topics and expert speakers, the event promises to inspire industry stakeholders and pave the way for a more resilient and forward-thinking F&B sector.