Pakistan shines at SIAL Canada 2024 exhibition

SIAL Canada 2024, the largest food exhibition in Canada, has commenced in Montreal with the participation of 10 Pakistani firms highlighting the country's rice, fruit, pink salt, and food industry. This event serves as a platform for businesses to exhibit their products and network with industry professionals. With over 800 exhibitors from 44 countries and more than 21,000 visitors from various nations, SIAL Canada 2024 is a melting pot of diverse culinary offerings.

The Pakistan pavilion at SIAL Canada 2024 was inaugurated by Pakistan’s High Commissioner to Canada, Zaheer A. Janjua. This exhibition not only showcases Pakistan's rich food culture but also presents an opportunity to enhance trade relations between Pakistan and Canada. According to Janjua, SIAL Canada is a unique trade show that brings together a wide array of food products, making it a one-stop destination for food enthusiasts and industry professionals alike.

SIAL Canada 2024 serves as a bridge connecting nations through the universal language of food. The participation of Pakistani firms underscores the country's commitment to promoting its culinary heritage on a global stage. This event not only fosters international trade opportunities but also celebrates the diversity and richness of the global food industry.