Hangji's Toothbrush Industry: A Model of Sustainable Development in China

In the small town of Hangji, located in Yangzhou, Jiangsu Province, China, a remarkable story of growth and innovation unfolds. This town, known for its toothbrush manufacturing, produces nearly one in every three toothbrushes in the world. As the sun rises over the bustling streets, the sound of toothbrush production fills the air, connecting lives across the globe—from a grandmother in Beijing unwrapping her new toothbrush to scientists in Antarctica relying on their trusted dental care tools.

Hangji's journey is not just about toothbrushes; it reflects the hard work and dedication of its residents. The town has become a symbol of China's vibrant economy, showcasing how a small item can link people from different walks of life. The local factory, Shuguang Toothbrush Factory, founded in 1976, has been at the forefront of this transformation. Managed by Tu Xinye, the factory has evolved from manual labor to advanced mechanization and digital innovation.

Tu's story is particularly inspiring. Initially pursuing a career in aircraft engine design in the UK, he returned to Hangji to take over the family business after realizing the importance of the toothbrush industry to his hometown. His commitment to innovation has led to significant growth, doubling the factory's output and expanding its reach to over 40 countries. This success is a testament to the resilience of three generations of his family, each facing unique challenges in their respective eras.

In recent years, the toothbrush industry in Hangji has embraced e-commerce, allowing for new opportunities and growth. For instance, a collaboration with a leading Chinese e-commerce platform resulted in the launch of a budget-friendly electric toothbrush that sold over 30,000 units in just one day. This highlights the increasing demand for quality dental care products, even in rural areas.

The town's transformation is also evident in the younger generation. Many local youths, like Dong Tao, a recent university graduate, are returning to their hometowns to work in the toothbrush industry. They are eager to apply their skills and knowledge to innovate and contribute to the local economy. Dong's experience at Sanfeng Brush Factory showcases how young professionals are leveraging technology to create new products and improve production processes.

As Hangji continues to thrive, it serves as a reminder of the power of community, innovation, and sustainability. The town's journey toward a healthy and sustainable development path is not just about toothbrushes; it is about the connections formed through shared experiences and the collective pursuit of a better life. In a world where small items can have a significant impact, Hangji stands as a shining example of how dedication and hard work can lead to a brighter future for all.