Hyundai Motor Group shines at Cannes Lions 2024

Hyundai Motor Group, a leading player in the automotive industry, recently made history by hosting a technical seminar titled 'From Logic to Magic: 5 Ways to Make Tech Resonate' at the prestigious Cannes Lions 2024. This event, which is part of the renowned Cannes Lions Festival of Creativity, attracted global media and marketers, showcasing Hyundai's advanced technologies to a diverse audience.

The seminar highlighted Hyundai Motor Company and Kia Corporation's effective communication strategies for their cutting-edge technologies, including hydrogen energy, autonomous driving, robotics, advanced air mobility (AAM), and advanced materials. A key focus was on the Group's commitment to sustainability and innovation, with a special emphasis on the Nano Cooling Film. This innovative film, capable of reducing interior temperatures in vehicles by up to 10°C without darkening the glass, underscores Hyundai's dedication to energy efficiency and passenger comfort.

In a bold move to address local challenges, Hyundai Motor introduced the Nano Cooling Film in Lahore, Pakistan, a city known for extreme heat and air pollution. Despite tinting laws, Hyundai provided over 70 vehicles with the film for free as part of the 'Made Cooler By Hyundai' campaign. This initiative not only showcased the film's benefits but also demonstrated respect for local regulations and cultural norms, highlighting the importance of considering historical context and local behaviors when introducing advanced technologies.

For more information about Hyundai Motor Group and its innovative technologies, visit their official website at www.hyundaimotorgroup.com.

Hyundai Motor Group's participation at Cannes Lions 2024 not only showcased its technical expertise but also emphasized its commitment to sustainability and innovation. By introducing advanced technologies like the Nano Cooling Film in challenging environments such as Lahore, the Group demonstrated a thoughtful approach that considers both technological advancements and local sensitivities. This initiative serves as a testament to Hyundai's dedication to enhancing energy efficiency and passenger comfort while respecting diverse cultural landscapes.