MINISO's Paris Flagship Store Marks Global Expansion Milestone

MINISO, the popular global lifestyle brand known for its affordable and stylish products, has recently opened its latest flagship store in Paris. Situated on the prestigious Avenue des Champs-Elysées, MINISO's new store is strategically located in the heart of Paris' premier shopping district, near luxury brands and the iconic Arc de Triomphe. The grand opening of the store attracted significant attention and marked a milestone for MINISO, achieving its highest sales outside of China.

The Paris flagship store, MINISO's largest in Europe, represents a significant step in the brand's global expansion strategy. By introducing the 'Super Store' concept, MINISO aims to provide customers with an immersive shopping experience in key high-traffic areas. These 'Super Stores' showcase a wide range of products including household items, cosmetics, stationery, and more.

Spanning two floors and over 8,600 square feet, the new flagship store prominently features MINISO's collaboration collections with popular brands such as Sanrio, Disney, and Barbie. Additionally, the Paris store will debut the new BT21 IP collection, adding to its exclusive offerings.

In the first quarter of 2024, MINISO reported strong financial performance with a 26% year-on-year increase in global revenue, reaching US$515.7 million. Revenue from international markets saw a significant surge of 52.6% year-on-year, totaling US$169.2 million, highlighting the brand's global appeal and growth.

Vincent Huang, MINISO's general manager for overseas distributor markets and vice president, expressed enthusiasm for the Paris flagship store, emphasizing its role in enhancing customer experience and elevating brand recognition globally. The 'Super Store' strategy not only expands product variety but also creates an interactive shopping environment for customers.

With the addition of the Paris flagship store, MINISO now operates in 110 overseas markets with a total of 6,630 stores worldwide. The brand's ambitious goal for 2024 includes opening 900 - 1,100 new stores globally, focusing on international expansion to solidify its position as a leading lifestyle destination.

MINISO Group, a renowned global lifestyle brand known for its trendy IP-designed products, prioritizes quality, affordability, and aesthetic appeal across its wide product range. Since its establishment in 2013, MINISO has evolved into a well-known retail brand with a vast global presence.

The opening of MINISO's flagship store in Paris marks a significant achievement for the brand, showcasing its commitment to providing customers with innovative and stylish products in a captivating shopping environment. With a strong focus on global expansion and customer satisfaction, MINISO continues to solidify its position as a leading lifestyle brand worldwide.