Zoomlion's Overseas Revenue Soars with Strategic Global Expansion

Zoomlion Heavy Industry Science & Technology Co., Ltd. has reported a significant increase in its overseas revenue, with a remarkable 52.85% year-over-year growth in the first quarter. This growth can be attributed to the company's strategic efforts to expand its global presence through participation in international exhibitions.

By actively engaging in global events, Zoomlion has effectively showcased its capabilities and secured substantial orders, driving the rapid development of its international business. The company's focus on high-end markets in Europe and North America involves localizing manufacturing processes and participating in regional expos to enhance its brand reputation and competitive advantage.

Additionally, Zoomlion is making strides in emerging markets in Asia, Africa, and Latin America, demonstrating the quality and competitiveness of its products through participation in key local exhibitions. In 2023, the company achieved a record overseas revenue of 17.905 billion yuan (US$ 2.48 billion), with this strong growth momentum continuing into the first quarter of the current year with a 52.85% increase in overseas revenue, totaling 5.703 billion yuan (US$ 790.26 million) and representing 48% of its total revenue.

Zoomlion's strategic approach to international exhibitions highlights its unwavering commitment to the global market. Through these platforms, the company not only introduces its latest product lines and innovations but also strengthens its relationships with customers worldwide. By adapting its strategies to local market conditions, Zoomlion is driving significant growth and solidifying its position in the industry.

Zoomlion Heavy Industry's impressive growth in overseas revenue showcases its dedication to expanding its global presence and enhancing its competitiveness in the international market. Through strategic participation in international exhibitions, the company has successfully demonstrated its capabilities and secured substantial orders, driving its rapid development in key markets worldwide. This growth trajectory not only reflects Zoomlion's commitment to innovation and customer relationships but also positions the company as a key player in the global heavy industry sector.